John Holcroft studied Graphic Design at Sheffield, England. It was in the mid 90s he succumbed to the lure of illustration. He started out painting in acrylic on canvas and was influenced by David Cutter and Edward Hopper. Always trying to keep his work fresh, John has reinvented his style half a dozen times since. His latest incarnation is a screen print effect created digitally and inspired from old adverts and packaging from the 50s.